For over 20 years we have been fulfilling dreams for specialty car enthusiasts in Thailand. Through our dealerships, we have delivered a wide range of brands from higher model
Mercedes Benz's,to Hummer H1, Lotus and Lamborghini. Through the late 1990s, we had the largest showroom in Thailand, with a showroom capacity of over 40 cars and a
fully equipped workshop for over 100 vehicles.Our durability in the industry was tested during the Asian financial crisis, during which not one day did the company close its doors to those
who needed special cars.
In2003, the company decided to focus on core brands that cater to an exclusive few whose passion for cars knows no bounds. These brands were limited to Lamborghini, Hummer,
Lotus, and Lorinser. A showroom makeover was planned to further improve local representation of these very strong global brands. Lamborghini was to have a separate showroom
and the other brands are to be relocated to a new showroom once the premium commercial center Siam Paragon opens in 2005.
In the July of the same year, the company known over the years as Benz Nakarin Auto Group Co., Ltd. was renamed to Niche Cars Co., Ltd. to more appropriately represent the
business and the brands it carries.
On October 2003, Lamborghini Bangkok was launched separately in its new showroom in Central Bangkok, under the Niche Cars umbrella. The corporate strategy has proven to be
a success so far, as Lamborghini quickly blossomed into a very successful business for Niche Cars, with Lamborghini hitting its annual sales target within 6 months. Hummer,
on the other hand, will be joining the upcoming Bangkok Motor Expo and simultaneously launch the cars in a new showroom. Lotus and Lorinser is still going strong with its new
products and its loyal market.
Niche Cars today promises to be the premiere distributor of exclusive car brands in Thailand. With a booming Thai economy and the right strategy, Niche Cars is fast becoming
a byword for exclusive premium cars in Thailand.
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